Full-funnel branding, marketing,
and communications leadership—without the cost of a patchwork of specialists.
Perform the way you know you should.
Meet Helen Roy.
In my decade+ of experience in the world of marketing, communications, media production, and public relations, one pain point has consistently come up for leadership: they know that they need to communicate their ideas or product more effectively, but the cost of hiring ten specialists to run each piece, from branding to web design to emails to ads, is simply too high.
Roy Strategic Communications bridges the gap: I'm not a consultant who hands you a deck and disappears. I'm not an agency that swaps you between teams. I'm a senior operator who plugs into your business, builds the brand engine, and runs it with you.
Industry Experience
Digital Products & Apps
Thought Leadership & Entertainment
Government & Diplomacy
Food & Bev
Non-profits (education, churches, charities, & the arts)
What's the advantage?
You get a senior marketing leader running the playbook end-to-end — not six different vendors spouting strategy without execution and a Slack channel full of question marks. Options for ad hoc work also available.
Branding & Creative
I develop visual identities that capture attention and build lasting brand recognition from ideation to creation.
Content Strategy
I craft clear, compelling narratives that connect your brand to the right audience and build systems you can drive when I'm gone.
Email Marketing & Paid Ads
Email campaigns and paid ads launched, optimized, run, and continuously optimized — not just outlined.
Public Relations & Earned Media
PR placements and earned media secured, pitched, and delivered — not merely recommended.
Operational Efficiency
I get operational fixes implemented and running — real systems, not just recommendations on paper.
Trusted By:
Endorsements:
"Helen works harder than anyone I know. She will run through a brick wall to get it done."
Michael Sherman
Ookla
"Helen Roy is a consummate professional with discernment and passion to boot."
Melissa O'Sulivan
The Danube Institute
"I would recommend Helen to anyone who need to bring their brand to life. She is a joy to work with and has a real creative talent."
Alex Cadena
Mattel